Baby Care Pamphlets, 1951-1961

Collection Overview

Title: Baby Care Pamphlets, 1951-1961

Record Series: MsC-63

Record Group:


Creator: Various

Date: 1951-1961

Extent: 1 box (0.21 linear feet)

Repository: Special Collections and University Archives, Rod Library, University of Northern Iowa.  

Language: Materials entirely in English.

Information for Users

Accessing the Collection:

No restrictions. Materials are open for research.

Sensitive Materials Statement: Manuscript collections and archival records may contain materials with sensitive or confidential information that is protected under federal or state right to privacy or similar laws, and the Iowa Open Records Law (see Iowa Code § 22.7). Researchers are advised that the disclosure of certain information pertaining to identifiable living individuals represented in this collection without the consent of those individuals may have legal ramifications (e.g., a cause of action under common law for invasion of privacy may arise if facts concerning an individual's private life are published that would be deemed highly offensive to a reasonable person) for which the University of Northern Iowa assumes no responsibility.

Preferred Citation: [Identification of item], in the [Series Title] #[series number], [folder number or title when applicable], [Collection Name], Rod Library, University of Northern Iowa.

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Scope and Content

This small collection of pamphlets, clippings, and publications offers advice to new mothers on the care of a baby. Most of the material comes from companies that produce food, equipment, and other products and services for babies and their mothers. The publications offer recommendations on proper nutrition, clothing, and other aspects of care for mothers and babies.


Box 1

Folder 1: American Medical Association Committee on Toxicology, "Danger lurks unless you prevent accidental poisonings."

Folder 2: The Babee-Tenda Corporation, "Babee Tenda safety products," 1960

Folder 3: Burlington Basket Company, "Genuine Hawkeye Baskenette"

Folder 4: Carnation Company, "You and your contented baby," 1956.

Folder 5: The Duffy Mott Company, Inc.,"Beauty is for mothers, too," 1961.

Folder 6: Gerber Products Company

  • "How does your baby grow?"
  • "When do baby's taste buds wake up?", "Cereal story", and coupons.
  • Baby's book, 1959.
  • Recipes for toddlers, 1959.
  • Foods for baby and mealtime psychology, 1959.

Folder 7: John Hancock Mutual Life Insurance Company

  • "From Six to Twelve," 1956.
  • "What to eat and why," 1959

Folder 8: The Kendall Company

  • Curity waterproof lap pads, 1960.
  • Curity presents "A layette list for baby," 1960.

Folder 9: Lane Bryant

  • "Stork facts" pamphlets order form.
  • Stork facts. Maternity Center Association, 1960.
  • For mothers-to-be.

Folder 9: Maternity Center Association, "Baby Makes 3," 1960.

Folder 10: Metropolitan Life Insurance Company, "Understanding Your Young Child," 1951.

Folder 11: National Dairy Council

  • Feeding little folks, 1952.
  • For parents-to-be… how food helps mother and baby, 1959
  • Feeding your baby at your breast, 1959.
  • When your baby is bottle fed, 1959.
  • Feeding your baby during his first year, 1959.

Folder 12: Procter & Gamble, "Dear mother"

Folder 13: The Pyramid Rubber Company, "Modern Methods for Preparing Baby's Formula," 1960.

Folder 14: Sears, Roebuck and Company, "The easy way to wash and iron your clothes."

Folder 15: This Week magazine articles

  • Facts about furry playmates for baby, February 26, 1961.
  • Does scolding help baby "be good"?

Folder 16: Ward Green Company,

  • "12 personal questions: planned birth spacing known to medical science"
  • 10 issues of "Parents' Magazine"
  • "Back to normal instantly"

Folder 17: Miscellaneous

  • Free choice menu plan.
  • Your child, your doctor, and you. C. A. Hanson, M. D. and R. C. Mitchell, M. D.
  • Your pregnancy. Richard L. Miller, M. D.

Processing Information

Collection processed by Student Assistant Shanna Taylor and Library Assistant Gail Briddle; finding aid prepared by University Archivist Gerald L. Peterson, August 2005; modified, February 2, 2015 (GP). Last updated by Library Associate Dave Hoing, October 2017. Linear feet count updated on August 7, 2017.